Services About
Talk to us
Services About Talk to us

Every great startup
starts with a story.

We help you define it and build the systems that bring it to life. Because the best marketing stays consistent—even as you grow.

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The problem

Marketing shouldn't break as you grow.

It rarely breaks all at once. As companies scale, your story slowly loses shape under the weight of requests, launches, and constant change. Your best marketers spend more time holding it together than creating.

Why Abbott

Experienced operators building for
a new era of marketing.

Strategic and hands-on

We’re a team of experienced startup operators who set the strategy and actually do the work. We care about the craft and love to build.

AI-assisted execution

We use AI techniques—evals, harnesses, and multimodal workflows—to accelerate content production, keeping humans in the loop.

Industry leadership

We’ve helped build some of the most valuable private companies—and now work with the most ambitious startups.

Brex Ramp Zendesk

Clients backed by

Our services

Building with startups
at every stage of growth.

Whether you need to sharpen your story, launch something important, or scale the whole function, we meet you where you are.

Explore engagements

Three week sprint on storytelling fundamentals. Get your first campaigns live in less than 6 weeks.

Talk through a sprint

Multi-channel campaign for a major product launch. Start generating high-volume demand in under 3 months.

Plan your launch

Fractional VP of Marketing to run your whole marketing system, from strategy to execution, with the support of AI and a small team.

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Our process

Great marketing isn't built on heroic effort.
It's built on systems.

01

Discover

We map your market, customers, and category—then turn the signal into a clear brief.

02

Clarify

We work with your team to choose the story, messages, and priorities that should guide the work.

03

Codify

We turn that direction into a positioning and messaging system your team can use every day.

04

Build

We use that system to produce the content and creative your growth needs, with AI accelerating the work.

05

Launch

We put it into market, measure the response, and feed the learning back into the system.

The results

Marketing that moves at startup speed.

Operationalize your story and generate more qualified pipeline faster—without the cost of hiring a full marketing team.

5x faster than hiring

Go from strategy to live campaigns in weeks—not the three-plus months it takes to recruit and hire a new team member.

Fraction of the cost

Get AI-accelerated production steered by senior marketers for up to 60% less than a full-time hire.

Lower CAC, faster growth

Sharpen your story and strategy with one system that helps you grow more efficiently with every cycle.

"Abbott developed a narrative that set us apart—not another messaging doc. Within weeks we put our story to work across channels and generated millions in new sales pipeline."
Jason Feng, Head of Marketing
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